So here’s how it started.
I bought a course — one of those “start-to-finish in a weekend” jobs that promised I’d have a fully packaged digital course by Sunday evening, presumably with my feet up as the Stripe notifications rolled in.
It’s now going on Week 4.
The truth is, the course I bought for a pittance is good. Really good.
It ‘s smart, clear, and spoon-feeds every step in tidy little tactical bites.
I dove right in.
The idea for my own micro course had been sitting there, fully-formed and frankly brilliant:
Brand in a Bottle: How to Write the One Sentence That Will Change How You Talk About Yourself — Forever.
The content, outline, and script came flying out of me.
I’ve run enough workshops to know my sweet spot: one part theory, one part grounded tactics, one part you’ve-got-this cheerleading.
I knew what the course should do. I knew who it was for. I knew what transformation it would deliver. I knew how much to charge.
And yet here we are.
The end of Week 3.
No closer to launch.
The culprit? Tech. Canva. Zoom. Loom. PowerPoint.
The endless slog of slide dimensions, font consistency, dual-monitor drama, voiceovers, file exports.
Trying to remember what setting I disabled five minutes ago that now prevents me from hearing myself record the voice-over.
I’ve worn out the patience of my AI tech assistant (who now greets me with a passive-aggressive “Still here?”), and worse, I’ve worn out myself.
What I learned (and why I’m writing this instead of finishing my damn course):
- Just because you can DIY doesn’t mean you should.
There’s a difference between being capable and being efficient. Know the difference. Respect the gap. - “Beginner friendly” is a lie.
Most how-to resources are written for people who already know what they’re doing. No one tells you how to think about what you’re doing, just which buttons to push. And half the time, those buttons don’t exist anymore. - Stick to your lane, even if it’s a messy one.
I’m good at brand building, teaching, and talking people through clarity. I am not good at finding the missing toolbar icon on a third-party platform with seven nested menus. - Procrastination sometimes wears a cape labeled “research.”
Watching more tutorials is not forward movement. At some point, you need to press record. Or, better yet, jump out the window. - You can be really good at something and still need help.
In fact, that’s probably why you’re good at it. You know when you’re out of your depth and when to call in reinforcements.
These days, I feel like the organ grinder’s monkey — banging the cymbals, pounding the drum, wheezing into the harmonica, all at the same time.
My advice? Stick with the harmonica.
