Welcome to Brand Therapy with Lyn Chamberlin. It’s your go-to for all things branding with a spirited twist. Immerse yourself in opinionated, engaging content that tackles branding in all its forms. It’s irreverent, funny, and always packed with practical insights. Get my weekly hit of fun facts, serious how-tos, case studies, branding blunders, and epic success stories.
-
What AI Can Never Do
by
on
Hardly a day goes by without someone pontificating about whether AI will replace strategists, marketers, writers, designers, or brand consultants. It’s the wrong question. AI can… Continue reading…
-
Why Description Is Never Enough
by
on
I’ve come to believe that this misunderstanding lies at the heart of almost every communications challenge organizations face. We assume that if we’ve described ourselves clearly,… Continue reading…
-
Stop Writing Your Life
by
on
The fastest way to make an About page boring is to tell me everything. I bet you think the biggest challenge in writing an About page… Continue reading…
-
Why Your About Page Isn’t About You
by
on
I’m sure your About page is impressive. I’m willing to bet it’s entirely forgettable. It will tell me everything you’ve done and almost nothing about who… Continue reading…
-
Memoir Is Not a Gateway Drug
by
on
Anne Lamott taught an entire generation of writers that the messy stuff mattered. That the interior life mattered. That the humiliations, contradictions, addictions, grief, family wreckage,… Continue reading…
-
The Big Shift
by
on
A well-known academic was on a one-year fellowship at a prestigious East Coast university. She arrived with a strong record and a growing reputation. It was… Continue reading…
-
Reinvention Isn’t the Problem
by
on
A thoughtful essay from Sam Baker made the rounds on Substack recently, asking an interesting question: Is reinvention just another way patriarchy asks women to change? Fair question. And… Continue reading…
-
Where Do I Begin?
by
on
What makes endings so difficult is that they demand trust — trust that something else will meet us on the other side, even if we cannot… Continue reading…
-
Do I Matter?
by
on
We all want to matter. To our families, to our communities, to the world around us. But what does that mean in the context of the… Continue reading…
-
When The Selves Collide
by
on
Over time, especially in long careers, the professional self hardens. Roles accumulate. Accolades abound. Expectations accrue. But the person we present to the world, one we… Continue reading…
