Welcome to Brand Therapy with Lyn Chamberlin. It’s your go-to for all things branding with a spirited twist. Immerse yourself in opinionated, engaging content that tackles branding in all its forms. It’s irreverent, funny, and always packed with practical insights. Get my weekly hit of fun facts, serious how-tos, case studies, branding blunders, and epic success stories.
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Who Leads When a University Is in Crisis?
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During COVID, I advised several college presidents on how to communicate when their institutions were suddenly embroiled in an unprecedented crisis. My advice was simple: speak directly… Continue reading…
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Please Don’t Call It Thought Leadership
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“Thought leadership” has become an empty, lazy label — a ready-made shorthand that circumvents the need to say anything substantive. In Forbes, Dan Pontefract makes the case… Continue reading…
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How to Build a Strategic Story
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A strategic story has a job to do Storytelling is having a moment. Anyone can tell a good story. But very few good stories are strategic.… Continue reading…
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Giving Away Our Work
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The hardest part of selling expertise? Not giving it away. Sarah Tucker called this out in The Wall Street Journal after discovering that a substantial speaking engagement she… Continue reading…
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When Everyone Can Write
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At a moment when AI can generate enormous amounts of perfectly competent copy in seconds, some of the companies closest to the AI revolution are paying extraordinary sums… Continue reading…
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Apparently, Storytellers Are Having a Moment
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The Wall Street Journal reports that companies are “desperately seeking storytellers.” That’s not hyperbole. LinkedIn job postings mentioning “storyteller” doubled in a single year—to some 50,000 marketing jobs… Continue reading…
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The Unsung Heroes of Branding
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A newsletter from a photographer I’ve worked with over the years, Jörg Meyer, jumped out of my inbox last week and got me thinking. Great photographers are… Continue reading…
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As Promised: A Simple Test for Your Website
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I promised to get practical. In 10 minutes, we can put your homepage to the test. You don’t need analytics. You don’t even need to know… Continue reading…
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Enough About the Broccoli
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Recently, I’ve been hammering on about how various kinds of organizations — arts, schools, foundations — need to do a whole lot more than sit back… Continue reading…
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Building the Future Without Losing the Past
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A recent New York Times/Wirecutter piece about brands that let us down was really interesting and got me thinking. In true Wirecutter style, dogged testers put… Continue reading…
