At first, I was joking.
Brand therapy, I’d say when people asked about my approach to the largely misunderstood, ever-elusive concept of branding.
Think of me as a a brand therapist, I’d say. Tongue in cheek.
It was my handy-dandy way of getting the point across without launching into some long-winded, eye-glazing tutorial on what branding isn’t—and why it matters so much.
Brand Therapy. Hah-hah!
BUT… no one’s eyes glazed over when I tossed it off.
They actually got it.
Brilliant, they said. That’s it!
I was dumbstruck. Really? That makes sense to you?
Sometimes we just can’t get out of our own way.
Brand Therapy™ is exactly what I’ve been doing for years. It’s why people hire me. I’m really good at laser-focusing on the problem at hand—which, for most people I work with, boils down to not having a compelling brand story. Or not having a story at all.
My “clientele” are smart, experienced small business owners, nonprofit directors, consultants, coaches, and women in career transition who are trying to figure out what’s next and how to package their skills, expertise, and value.
Goodbye long-winded tutorials on the majesty of branding!
Goodbye fumbling around with my own value proposition (yes, this cobbler’s children had no shoes — I know, I know).
What if you could book an hour on your schedule to talk about what you need, for an affordable hourly fee with no commitment?
What if all you need is a launching pad?
A place to start.
An hour with an award-winning branding pro where you can throw everything on the table and make sense of the mess.
A place to go when your value isn’t obvious (most aren’t), the strategy’s MIA, or your brand just isn’t landing like it should?
Branding, pared down to its most powerful parts — no teams, no endless deliverables, no timelines that drag on forever.
Because branding should never be one-size-fits-all proposition.
Brand Therapy™ is the antidote to the cookie cutter — whether it’s just you, slogging through a pivot… whether your business has stalled… or your nonprofit’s fundraising and outreach have gone flat.
Maybe just a tune-up. Maybe time for a full re-think.
Always, a powerful, eye-popping, now-I-get-it conversation with me.
Et voilà.
You walk in with a problem.
You walk out with clarity, direction, and concrete stuff you can immediately take to the bank.
Whatever you’re building, a little Brand Therapy™ goes a long way.
So when I walked into the bar, I walked out with a whole new way of talking about what I do. You can. too.
